A Step-by-Step Guide to Creating a Brand Account on TikTok

With one billion downloads on the TikTok app and more than 200 million active monthly users, it’s no surprise that brands are eager to get in on this social media platform’s viral popularity with their own accounts. However, the confusion around branding on TikTok has led to some mixed results so far, as brands try to figure out how they can stand out amongst all the short videos and colorful memes while also retaining authenticity and personality within the app’s community. Here are some tips to help you make your brand account successful on TikTok by leveraging the app’s best qualities as a platform.

Why brands should be on TikTok

TikTok is a video app with millions of users. Brands use it for advertising purposes by creating branded accounts and posting content that corresponds to their business. However, if you want your account to be successful, you can't just post videos of your products or services. In this blog post, we'll explore what it means to have a successful brand account on TikTok and why having an engaged audience is key.

First off, there are two types of accounts you can create on TikTok: public and private. Private accounts are created with a personal username and password while public ones are publically searchable on the app itself. If you're using a private account, anyone can follow your profile but they won't know who they're following unless they request access to view your profile. The public profiles are searchable and usually make themselves identifiable by adding a URL in their bio. Public accounts give brands more opportunities to attract followers because they show up higher in searches than private profiles. On TikTok, people generally follow someone because they like their content (likes/comments) and want to see more of it in the future. For example, fast food chains may post pictures of new menu items so followers will know about them before they order next time. Clothing retailers might share outfit ideas for customers. Tech companies might provide product reviews or offer special deals to followers. It's important to think about the type of content that resonates with your target market and don't forget to engage! You should reply back when people comment on your posts as well as like other accounts' posts occasionally.

TikTok is quickly becoming one of the top social media platforms, especially among millennials. What do you think?

How to create a brand account on TikTok

To measure success on TikTok, you need to look at three key metrics. The first is your number of followers. If you're following a lot of people and they're following back, it's a sign that you are succeeding with your content. The second metric is your audience's interest in your content. This can be tracked by looking at how many likes and comments you receive on each post. Finally, engagement with your followers should also be considered when measuring success on TikTok. This can be tracked by looking at click-through rates on links within posts and shares of posts on other social networks. One way to generate more engagements on TikTok is by partnering with influencers who have large followings. They will promote your account by posting about it or featuring one of your videos. Another way to grow your following is to pay for advertisements on TikTok. Brands will often purchase advertising campaigns targeted at specific demographic groups such as millennials or college students.

To get started, make sure you use hashtags effectively so that you can find new audiences. When hashtags aren't available, try using phrases instead because they often result in better search results than individual words or phrases. It's important to keep in mind that branded content tends not to do well on the app unless there's some kind of giveaway involved because users are typically very cynical about ads these days and won't engage with them without an incentive being offered up front. That's why contests, polls, quizzes and special offers are great ways to drum up hype around your content. Keep in mind that regular teaser contests leading up to a larger event always perform well too since they maintain the suspense and intrigue around what's going on until the big reveal day. You'll also want to ensure that all of your branding and marketing copy is succinct and clear so it doesn't go over anyone's head when scrolling through their feed or popping into your profile page for a quick glance. It may sound like common sense but don't underestimate just how easy it is for someone to scroll past something interesting if you don't catch their attention quickly enough!

Tips for using a brand account on TikTok

TikTok is a mobile app that allows users to share short videos. Here are some tips on using a brand account on TikTok.

-Think about who your target audience is and their interests so you can post content they will find interesting.

-Create a username that reflects your company or product and include it in your username. This will help people find you more easily.

-Use hashtags, but don't overuse them because they'll come off as spammy and annoying. Keep it under three per post, at most.

-Give credit where credit is due! Use any music, images, and video clips with proper attribution.

-Set up reminders for when to post new content by scheduling posts ahead of time. If you're going on vacation, make sure someone else knows your login information in case anything happens while you're away.

-Play around with filters if you want to add personal touches. For example, use a filter like flower crown or pink glasses if your post has something girly about it like lipsticks or flowers. Otherwise keep it simple with filters like grayscale, sketch, and black. Edit text with bold, italicized, or strikethrough effects. You could also try adding emoji stickers to your text.

Measuring success on TikTok

TikTok, a video sharing app, is one of the most popular social media platforms for teens. With over 500 million monthly active users, it's easy to see why. It's also a space where brands are looking for new ways to reach customers and grow their business. One way that brands can do this is by creating a brand account on TikTok. A brand account is an account managed by a business but with an emphasis on posting branded content such as product information or promotions. Creating a brand account will allow you to upload videos up to 15 seconds long instead of the regular six second videos, customize your profile page, have access to analytics tools like insights, and offer opportunities for paid partnership programs.

What should you consider before investing in a TikTok brand account? The platform's popularity means it can be hard to get noticed if you're not already well known. There are millions of accounts vying for your audience’s attention so you'll need to stand out. According to Socialbakers data, more than half of all videos on TikTok get less than 1 like per day which makes it difficult if you're relying on likes and comments as indicators of success. That doesn't mean you shouldn't invest in a TikTok brand account because there are other benefits such as enhanced capabilities when it comes to analytics and marketing. However, keep in mind that many people use the app primarily to share stories with friends rather than follow brands and businesses so your posts might not reach everyone who follows you.

If you want to make sure people actually see what you post on TikTok then make sure that each video has captions (or subtitles) because they help provide context for the story being told. Captions also ensure hearing impaired viewers can follow along without having to strain themselves by watching a poorly narrated video. You could try adding text to every video you post; however, be mindful of how fast these videos play and the length of your text. You don't want your viewers to spend too much time trying to read while they watch!

A good rule of thumb is that if people can't understand what's going on after 20 seconds, the majority won't stick around until the end. Using sound effects like music and sound bites at strategic moments during a clip can also increase engagement.